Using the Power of Whole Brain Thinking to Drive Successful Workplace Change
Over 20 years I have been a serious fan of Hermann Internationals Brain Dominance Instrument and the time proven value of the application of Whole Brain Thinking in delivering improved performance in individuals, teams and entire enterprises .
The model is based on our four distinct ways of thinking, and each of us has preferences and as such we apply different types of thinking in every aspect of our personal and working lives.
Some of us strongly prefer logical and analytical thinking - we refer to this style of thinking as Quadrant A or blue-quadrant thinking
Other people prefer structured, sequential, and planned thinking - we refer to this style of thinking as Quadrant B or green-quadrant thinking
Some people are naturally empathetic and kinesthetic and prefer that style of thinking - we refer to this style of thinking as Quadrant C or red-quadrant thinking.
Others prefer to think holistically, experimenting with ideas and pulling together various concepts; we refer to this as Quadrant D or yellow-quadrant thinking.
Our thinking style strongly influences both our communication and listening styles, and this is why our messages often fail to get though - we tend to speak or write based on our preferred quadrant(s) often resulting in failure to connect with those members of the audience with different thinking styles
Blue thinkers typically connect with case studies, databases glossaries, as well as infographics. This type of content is very factually based. They also like to hear from guest experts who have experience in different areas.
Green thinkers appreciate tools like calendars, checklists, and FAQs. Why? Because you're anticipating questions they might have and providing them with answers. They also love how-to articles, timelines, tutorials, and quizzes. These resources help them check their knowledge and make sure they're on track.
Red thinkers tend to enjoy being part of a community, whether it's through discussion groups, forums, or interviews. They like feeling engaged and interacting with others. When it comes to content, they prefer things that are personal and musical, like podcasts and stories. So, if you can make your content personal and tell a story, red thinkers are more likely to respond positively.
Yellow thinkers are creative and enjoy opportunities to brainstorm. They respond well to visuals, so illustrations and animations are good ways to capture their attention.
The impact of failing to communicate effectively is intensified during periods of enormous change
As we all seek to embrace the post pandemic impacts on the organisation of our workplace it is critical that our communication connects with the total audience
This graphic will provide you with some clues
If you would like to know how the HBDI and Whole Brain Thinking could improve your organisation please contact us
